Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below.

These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree on the winner for each category. The winners will be announced virtually on September 2, 2021.

The awards will be judged by some of the biggest names in digital and search marketing on our judging panel.

Entries should not exceed 1000 words in total and should relate to work undertaken between January 2020 – June 2021.

June 4

Early Bird Close

June 11

Entry Deadline

June 30

Judging Session

July 7

Shortlist Announced

September 2

Virtual Awards Ceremony

Website Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

•   Summary of trading;
•   Implementation, innovation, conversion & creativity;
•   Results & evaluation;
•   Why you should win this category.

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include one set of supporting materials.

Innovation / Software / Extension Awards

The judges will be looking for a clear description of an outstanding innovation or software product. Judges will consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

•   Total budget;
•   Overview of the platform, innovation or extension;
•   Why you think your entry should win.

Any entries that do not include information under all of these headings will be marked down. You may wish to include supporting material including a demonstration of the platform, innovation or extension either in the form or a short video or link to an online video.

Campaign / Initiative Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign and initiative award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

•  Total budget;
•  Objectives;
•  Strategy & target audience;
•  Creativity & implementation;
•  Results & evaluation.

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Agency / Team / Individual Awards

Judges will be looking for teams and agencies that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to eCommerce. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

•   Details of the team / agency;
•   Team / agency objectives;
•   Recent work example;
•   Recent achievements;
•   Challenges;
•   Why you think your entry should win.

* Entries for the Global eCommerce Rising Star category must include the nominees date of birth and their age must be 30 or under on the date of the awards ceremony of September 2, 2021.