Previous Judges

The Global eCommerce Awards have been judged by digital marketing industry leaders and experts.
Current Judges
Previous Judges include:


Dan Barker | Ecommerce, Digital Marketing, Analytics Consultant

Dan has worked in eCommerce for around 20 years. He has worked within companies in eCommerce functions, up to CMO level, has worked on projects for more than 100 eCommerce businesses as a consultant, and has co-owned a couple of eCommerce businesses with millions of visitors and hundreds of millions of turnover between them over the years. He enjoys the opportunity that eCommerce has brought and can bring to people all over the world.

Dave Cain | Head of Digital Marketing | Arriva Group

Dave started his digital journey back in 2002 originally as a web designer/developer and very quickly moved into the online marketing sector as an SEO and PPC specialist. Over the past 17+ years, he has operated in a freelance, agency and client side capacity working with some of the most respected brands across the UK, Europe and Asia. Today, Dave would classify himself as a t-shaped data driven digital professional with a wealth of experience and knowledge across many verticals and technologies. In his own words “if the internet was switched off tomorrow I’d be out of work, it’s all I know and love”.

Kunle Campbell | eCommerce Advisor

Kunle is an eCommerce advisor, international speaker and host of the 2X eCommerce Podcast. He coaches eCommerce and retail teams with 'growth roadmap plans' that focus on unlocking growth through acquisition, retention, and experience delivery. Kunle has interviewed over 250 DTC ecommerce leaders.

Luke Carthy | eCommerce Growth Consultant

Luke is a well-seasoned eCommerce consultant and international speaker delivering double/triple-digit growth for eCommerce brands. Luke parks himself right in the centre of CRO, growth and SEO disciplines. Having worked with brands spanning both D2C and B2B verticals including CAT, Renault and Mayflex, Luke knows a thing or two when it comes to getting C-suite buy-in and delivering smart, scalable eCommerce growth.

Michael Costanzo | Head of SEO | Internet Fusion Group

Michael is the Head of SEO at Internet Fusion Group, a fast-growing e-commerce company based in the UK that specialises in gear and lifestyle products across surf, skate, snow and equestrian, as well as premium street and outdoor fashion. IFG’s portfolio includes popular online stores like Surfdome, Country Attire, Ride-Away and DirtBikeBitz, as well as some of the world’s top action sports magazines including Whitelines Snowboarding, Outdoors Magic and many more. Before this, Michael was Senior SEO Manager at Trainline, the world’s leading train and coach ticket app, where he was responsible for driving the international growth strategy reaching millions of new customers from across the globe. Michael has also spent the earlier part of his career agency-side, working across an extensive range of verticals including retail, FMCG, e-commerce, B2B, finance and more for some of the world’s biggest brands such as Johnson & Johnson, GE, Tiffany & Co. and many more.

Shannon Cross | Senior Manager, eCommerce | Nestle Purina Petcare

Shannon is a proven leader in eCommerce Marketing, specializing in retail digital media and search. She currently works in the CPG industry leading eCommerce strategies for Nestle Purina Petcare in Canada, and consults for many of Nestle’s other brands at a global level. Throughout her 6+ years of experience, Shannon has led eCommerce search and marketing on Amazon, Walmart and Loblaws which are some of the largest grocery retailers in Canada. She is a Lead Instructor at Brain Station in Toronto, educating the industry’s up and coming professionals in digital marketing, and has guest lectured at Fanshawe College and Western University. Shannon is also a judge for the Canadian Search Awards, and has previously been a judge for the Ontario Colleges Marketing Competition.

Adrian Cutler | Director | Microsoft Search Advertising

Adrian is a regular keynote speaker, award judge and panellist at industry events such as Cannes, Adweek, SMX and DMexco. As a Futurist, Adrian is deliberate in demystifying cutting edge tech such as Quantum and AI to show how not only how tech can save the greatest and most precious commodity to humanity, time, but also how its place in the world can empower us all to truly amplify what we are naturally capable of through our own human ingenuity. Adrian was granted a Fellowship of the Royal Society of Art, Commence and Manufacturing, as he takes the greatest pride in seeing humanity collaborate with each other and how tech can advance this collaboration. A mantra he lives by is "You only think differently if you HIRE different thinkers!"

Yohan Deveaux | Head of Ecommerce | Superfront

Yohan has extensive experience in eCommerce in a variety of fields, ranging from business intelligence/CRM, business development and driving online sales, to consulting on the agency side. Over the past decade he has worked as Marketing analyst, CRM manager, Strategy consultant and more recently as Head of eCommerce at Polarn O. Pyret. He has a proven track record of successfully advancing high-potential eCommerce organisations with great focus on building the right Marketing/Tech “MarTech” infrastructure supporting impactful business processes.

Martina Di Giacomi | eCommerce - Digital Manager | Swatch Group 

Martina is a watch lover in a digital world. She started her career in a jewelry start up, who grew so fast and became a white flag for the industry. She truly believe in the magic of social network and her boss was used to say “I pay you for playing on Facebook” In a couple of years she managed the biggest community of beads fans in the world. Today she still believes in the power of digital as a great opportunity to make us better people if we use it in the right way and continues to be a digital ambassador for everyone willing to listen.

Michael Durey | Digital Marketing Lead | Samsung

Michael joined Samsung in 2018 and since then has helped to deliver triple digit Ecommerce growth through Samsung’s owned eStore, EPP and Student websites. Aligning Digital Marketing strategies across Search (Paid and Organic), Affiliates, CRM (Email and Push), Paid Social and Programmatic Display has allowed Samsung to maximise in-market traffic through to and ultimately has led to the most successful flagship launch (Galaxy S10) and Black Friday sales period the company has ever had.

Adam Everatt | Head of Product - eCommerce | Sainsburys

Adam has been leading and growing passionate digital teams for over a decade with specific focus on go to market for new product development, digital transformation and driving ecommerce growth. He joined Argos in 2016 and since the acquisition with Sainsbury’s has been leading the digital agenda as Head of Product across all brands Sainsbury’s, Argos, Habitat and Tu. Prior to joining the Sainsbury’s group Adam spent 8 years at Walmart Global Ecommerce driving the digital growth for within Asda.

Diego Fria | eCommerce Director | Totême

Diego Fria leads the eCommerce team at luxury fashion house Totême, helping create the overall digital strategy and product vision. Having recently re-platformed to Shopify Pus and launched a Tmall store in China, Totême is going through rapid change to support and fuel their hyper-growth phase. Diego is passionate about creating value for customers and fans of the brand leveraging the right tech to achieve this. He’s originally from Buenos Aires and loves tech as much as he loves tango.

Jaime Hill | Head of eCommerce | Oak Furnitureland

Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Shell, and across a wide range of B2B and B2C vertical markets. Most recently, she joined Oak Furnitureland as Head of Ecommerce in March 2020. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point.

Kristal Ireland | Digital Director | Digital Director

Previously voted as one of the UK's Top 30 Women in Digital Under 30, Kristal Ireland is a specialist in digital transformation and digital brand strategy. An award winning, strategic and experienced digital marketing expert, Kristal is the Director of Digital for the national charity UK Coaching. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a fifteen years developing digital solutions for some of the UK’s biggest brands.

Karl Lillrud | Global eCommerce Strategy Expert | Synergy Group |

Karl is a leading expert in eCommerce globalization and growth strategies and has been working with some of the top brands around the world. Karl is a sought after professional Mentor, Global speaker, and two times TEDx talks speaker, as well as being a bestselling author of multiple books where his latest book is called "Hacking your destiny" Learn more about Karl Lillrud on

LinkedIn profile


Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.

Trond Lyngbo | SEO Consultant

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Abdelaziz Mohammed | Marketing & eCommerce Consultant

Abdelaziz has been into the eCommerce space for 15 years now. He was working at Amazon as regional head of digital Marketing. Before Amazon he was heading central performance marketing team at Souq (acquired by Amazon). He was responsible for planning and budgeting marketing spend for MENA regions in Marketing, Ecommerce and Customer Experience professional with a proven track record of successfully improving digital performance for major brands within a variety of sectors in MENA region, including Dubizzle (OLX group), Souq (Amazon Middle East), Najm, H&M, Mother care, Victoria Secrets, Bath and Body Works and Emaar. Extensive experience of managing ecommerce websites (inc. +$1B turnover), leading large digital teams and driving cost effective marketing programmes.

PAUL MORRIS | Marketing Specialist

Paul has 22 years’ experience leading Marketing, Digital & Ecommerce both Agency & Brand side. Paul was previously Director of Digital/ Ecommerce at Marshalls PLC, Head of Marketing at Tesco Bank, global Digital/ Ecommerce Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and have through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach & Silverstone.

Mazen Mroueh | Head of Global Digital Media and Tech | FrieslandCampina

Mazen is the head of Global Digital Media and Tech, The Netherlands. Leading a team working on specialized nutrition products such as baby formula and his responsibilities cover media, technology, CRM, Website/SEO, Digital transformation and innovation. Mazen oversees media pitches, digital strategies, and design of the technology ecosystem following the JBP with key suppliers such as Facebook, Google, & Tik-tok Before moving to the Netherlands, Mazen worked at the agency side for 6+ years based in Dubai, Singapore, and Beirut. His diverse portfolio covers prominent multinationals such as BlackBerry, Samsung, Emirates, Etihad airlines, and all the Richemont Luxury brands. Besides being a member of the world federation of advertisers, Core member in programmatic taskforce at Iab Nederlands, member of the programmatic committee at iab SEA+India/GCC and holding 100+ certifications across all digital platforms and technologies, Mazen won many prestigious digital awards targeting the MENA region and is looking to score more worldwide. Mazen is a big believer in training both the body and the mind to be strong. So next to his professional achievements, he is a world marathoner and Guinness World Record holder, with more than 60 full marathons completed and many ultras.

Ric Rodriguez | Search Director | Vashi

Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Search Director at Vashi, the bespoke fine jewellery brand, where he currently leads the performance team. He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.

Cynthia Stine | Founder | eGrowth Partners

Cynthia is the founder of eGrowth Partners, an Amazon consultancy and seller advocacy team, author of two books on Amazon including Suspension Prevention: Get Reinstated and Protect Your Amazon Seller Account, respected blogger, a seller since 2010 and an industry expert on solving problems on Amazon. Regularly interviewed by the business media such as the Wall Street Journal, The Verge, CNBC and others, she explains the challenges sellers face to a broader audience of businesspeople, legislators and regulators.

Ronald Van Drunen | Global Head of Direct-to-Consumer | Philips Domestic Appliances

Ronald has been in B2C and B2B Digital leadership roles for over 15 years with Nike, Bugaboo and Staples, across Business and IT. In these roles, he implemented new eCommerce solutions and market places and expanded the digital business to new countries across Europe, the USA, China, Japan, Korea and Australia. Typically the eCommerce implementations he led were end-to-end, including digital marketing, conversion rate optimization, post-purchase and retention, while ensuring alignment with other sales channels and business functions. Ronald just left Staples early May and meanwhile started working in his new role at Philips Domestic Appliances, where he took responsibility for the global Direct-to-Consumer business.

Marty Weintraub | Founder | Aimclear

Marty is an entrepreneur, marketer, photographer, speaker, and BWCA wilderness guide. He founded Aimclear®, a driven, integrated marketing agency dominant in customer acquisition, winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. Credits include PayPal, Venmo, Uber, eBay, Airbnb, Dell, LinkedIn, Etsy, Gumtree, Eurail, Firestone, INC Magazine, Amazon, Famous Dave's, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, Siemens, Land's End, and many more. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.

Phil Wilkinson | European Director eCommerce | Kellogg's

Philip is a commercially focused leader and customer champion who is passionate about serving customers and enhancing their shopping experiences as well as developing strategic partnerships with other leaders in eCommerce & Technology. He joined Kellogg’s in 2020 to lead the eCommerce business across Europe with responsibility to define and deliver a transformational strategy and operating plans to ensure Kellogg’s meet and exceed the huge potential of this channel. He previously spent 13 years at Asda Wal-Mart in a variety of Commercial & Customer facing roles and spent the last 5 years as Senior Director Online Grocery Trading, helping Asda grow profitably the online business and significantly ahead of the market and winning The Grocer Award for Online Grocer of the Year in 2020.